This is our reason to exist, our purpose

Jan 05, 2021
Juan Lopez Salaberry
Triathlete. Founder and CEO of Innerforce.

If the year 2020 teaches us anything, it is that our world needs us to do better. We need to take care of ourselves and each other, we need to take care of our planet, and we need to do it with unprecedented levels of passion and commitment. At Innerforce, we believe that how and why we do things is just as important as what we do. It is not only about creating amazing products; it’s about what it means while we do it.


Some entrepreneurs might tell you that the only way to do business is by sacrificing nature or even your values. Well let me tell you, that’s not the only way. I firmly believe that sustainable capitalism is possible. When you have the power to help or change at least a small thing in this world, it means we have a fighting chance. We all need a reason to exist, a purpose.



2020 challenged every one of us


This last year we have witnessed a rapidly changing world. Not only because of Covid-19 but also from the devastating effects of climate change. Our economic development has been at a cost we can no longer afford to ignore. If we want to ensure the sustainability of the world and life we enjoy, we must gain consciousness and act differently. Unless we change, we will not only lose the race; we won’t even finish it.


Transforming Innerforce into a conscious and more sustainable business is our commitment to you and our planet. As we unveil a new look, we are working on fundamental changes with a focus on our planet and its people. Caring also means knowing where our products come from. Who made them? In what kind of working conditions? What might look inexpensive for us means that another human being is paying the cost. 


Our vision is now more important than ever. We can be superheroes when it comes to living a passionate and responsible life, through production and through consumption.


The sum of our individual actions can and will change our reality.


We must begin to address these challenges today. In 2020 we have become a climate neutral organization. We are in the process of certifying all of our production as climate-neutral as we are taking action to reduce our carbon footprint. We will also be partnering with the American Foundation for Suicide Prevention to support their work in 2021 and bring peace to the many who have endured much pain through these unprecedented times. We will go the extra mile. We will work with you to increase awareness, take action, and positively influence others. You will even have the chance to make your gear climate positive. We all have a role to play.


It’s time to find out what you are capable of.