We Believe In The Power of Sports

Marina Carvalho
Jan 12, 2021

For us, “sport” does not mean only achieving the gold medal nor being better than anyone else. Sport means challenging yourself or what you first thought were your limits. It means silencing the inner critic that tells you that you are weak.   1% better every day This is not only a brand slogan. It’s a way of facing life, a way of waking up each day. When it comes to sports, choosing to run in the pouring rain when you could have stayed cuddled up in bed, adding one more song to your workout playlist, are different ways of finding...

This is our reason to exist, our purpose

If the year 2020 teaches us anything, it is that our world needs us to do better. We need to take care of ourselves and each other, we need to take care of our planet, and we need to do it with unprecedented levels of passion and commitment. At Innerforce, we believe that how and why we do things is just as important as what we do. It is not only about creating amazing products; it’s about what it means while we do it.   Some entrepreneurs might tell you that the only way to do business is by sacrificing...

Juan Lopez Salaberry | Jan 05, 2021

Our journey towards becoming Climate Neutral

About us Innerforce was born with one vision: to connect with passionate people who genuinely believe in sports’ power to change the world. We can be superheroes when living a passionate and responsible life through production and consumption. The sum of our individual actions can and will change our reality.   Everything we make, buy, and sell leaves a carbon trail.   Becoming… what? By becoming Climate Neutral, we are taking on the responsibility of achieving zero net carbon emissions.    As we embraced full remote work in 2020, we also took an important decision and became climate neutral as...

Marina Carvalho | Dec 14, 2020

Virtual Racing

The last few months have been challenging for many of us in a variety of ways. I had no idea the damage a single virus could do to the entire world let alone the multisport training and racing community. When the initial three-week quarantine was issued and the pools closed, I didn’t worry too much. Then everything started to close. People were buying out all of the cleaning supplies and toilet paper at Wal-Mart and suddenly things felt more serious. IRONMAN started postponing/canceling races that were months away, race directors were canceling local races, and I started to worry. I...

Marina Carvalho | Jun 15, 2020

Protein Recommendations in Endurance Sports

Nutrition, in my opinion, is the most important part of any endurance sport. Without proper fueling and hydration, training adaptations can be lessened, your body will not recover efficiently, muscle protein synthesis (MPS) cannot function maximally, and you can even become susceptible to serious injury if nutrition is neglected for long enough. I was one of those athletes. I believed that eating as much as was recommended would make me gain unnecessary weight. Because of my choice, I sustained injuries in both my left and right soleus muscles. The injury became so severe that I could not run more than...

Marina Carvalho | Jun 09, 2020

Beginners Guide to Periodization

Endurance sports, for most people, are pretty daunting even just to consider. For those of us who have chosen to pursue a goal in endurance sports, we’re past the point of consideration. We’re in the planning/execution stage. We have to figure out the best way to prepare ourselves for the challenge that could, in some cases, last longer than 24 hours. Everyone knows we need to consider our training, nutrition, recovery, family and work schedules, etc. Most people would consider the training to be the most important part of making sure you’re ready to go on race day (I believe...

Marina Carvalho | Jun 09, 2020

Lactate Threshold Testing for Beginners

With the New Year behind us, many of us are either getting back into our respective training plans and programs or creating new ones for the upcoming race season. When creating a training plan or even just following one (let’s be honest we’ve all found one online and just jumped into it) it can be difficult to measure your progression before race day. Even worse than that, we’ve all hit the wall during the offseason and thought: Why am I even doing this? Is this helping?Am I doing what I should be? What if I get to the race and I’m...

Marina Carvalho | Mar 25, 2020
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